AI Marketing Glossary
Key terms and definitions for AI-powered marketing, SEO, GEO, and digital advertising.
AIO (AI Optimization)
Optimizing content structure, entity relationships, and formatting for how AI models like ChatGPT, Gemini, and Claude consume and reference information in their responses.
Answer-First Formatting
A content structure where direct answers to common questions lead each section, followed by supporting evidence. This format increases the likelihood of being cited in AI-generated summary responses.
Citation Frequency
The number of times a brand or source is referenced across AI platform responses. A key GEO performance metric.
Conversational Query Matching
Optimizing content to match natural language questions users ask AI assistants, as opposed to the keyword-focused queries typical of traditional search.
Entity Optimization
Strengthening brand, product, and topic entities using structured data so AI models correctly identify, categorize, and cite your content.
EEAT
Experience, Expertise, Authoritativeness, and Trustworthiness — Google's framework for evaluating content quality and a ranking signal for both traditional search and AI Overviews.
Generative Engine Optimization (GEO)
The practice of optimizing content to appear in AI-generated answers on platforms like ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot.
Generative Search
Search experiences powered by AI models that generate synthesized answers from multiple sources rather than displaying a list of blue links.
HowTo Schema
Structured data markup that describes step-by-step instructions. Used by Google for rich results and by AI models to understand procedural content.
Knowledge Panel
The information box that appears on Google when searching for entities like brands, people, or organizations. Influenced by structured data and entity optimization.
Large Language Model (LLM)
AI models trained on vast text datasets that can generate human-like text, answer questions, and synthesize information. Examples: GPT-4, Claude, Gemini, Llama.
llms.txt
A file placed at the root of a website that provides guidance to AI crawlers about which pages to prioritize when training data or generating real-time responses.
Passage-Level Optimization
Restructuring content into self-contained quotable passages (typically 134-167 words) that AI models can extract and cite independently.
QAPage Schema
Structured data markup for question-and-answer content. More specific than FAQPage, used for individual Q&A pages to help AI models understand query-response pairs.
Search Engine Optimization (SEO)
The practice of optimizing websites to rank higher in traditional search engine results pages (SERPs) through technical improvements, content quality, and authority building.
Share of Voice (SOV)
In GEO context, the percentage of AI-generated responses in which a brand is cited across target queries and platforms.
Structured Data
Standardized machine-readable formats (schema.org) that help search engines and AI models understand the meaning and relationships of content on a webpage.
Topical Authority
The measure of a website's expertise in a specific subject area, demonstrated through comprehensive content clusters, internal linking, and external recognition.